Anna van Toor is a Dutch fashion store that strives for a world in which (young) women believe in themselves and their own strength. Their business plan is focused on selling elegant, affordable, and honest clothing of high quality. The philosophy of the company is in contradiction to “fast fashion.” Anna van Toor aims to make shopping in
Sustainable, clean and green are the elements that create the sustainable focus of Anna van Toor's business plan. The ways in which they try to achieve this goal is by using sustainable fabrics, aiming for high quality, avoiding products with animal fur, having their production based in Europe, and having solar panels on the roofs of their offices. To make their sustainable garments recognizable, they also add separate tags.
Affordable and Clean Energy: Anna van Toor generates part of their own energy through solar panels on the roofs of their offices.
Responsible Consumption and Production: Anna van Toor uses sustainable natural fibers, which do not involve any chemicals or fertilizers. Having signed the Anti-Fur Statement, they do not use fur.
Climate Action: Anna van Toor partners with Journey Sensitive to minimize emissions and prevent the use of harmful chemicals. Their production in Europe furthermore decreases their carbon footprint.