Based in The Hague, this Sustainable Florist label is an independent label managed by Stichting Milieukeur that establishes a checklist of sustainability requirements for florists, indicating the sustainability of florists through bronze, silver or gold labels. Additionally, it provides a list of benefits to highlight why sustainable florists make a difference, both for producers and consumers. The website also provides a map of all certified florists in the Netherlands.
Why sustainable?
This label encourages both florists and consumers to sell and buy sustainably. For florists, there are economic and environmental benefits to pursuing a sustainable business model. They consider the source of flowers, waste separation and packaging, the use of renewable energy, the use of environmentally-friendly cleaning and more sustainable transport. Consumers can trust its reliability, ensured by a controlled certification under European standards.
Responsible Consumption and Production: Flowers and plants are bought from sustainable certified producers (MPS-A and MPS-A+, On the way to PlanetProof, Kenya Flower Council Silver Standard, EHPEA Silver Level, Florverde Sustainable Flowers).
Climate Action: Certification requires waste separation and sustainable packaging, the use of renewable energy, environmentally friendly cleaning and more sustainable transport- all contributions to climate action.