Based in The Hague, this Sustainable Florist label is an independent label managed by Stichting Milieukeur that establishes a checklist of sustainability requirements for florists, indicating the sustainability of florists through bronze, silver or gold labels. Additionally, it provides a list of benefits to highlight why sustainable florists make a difference, both for producers and consumers. The website also provides a map of all certified florists in the Netherlands.
This label encourages both florists and consumers to sell and buy sustainably. For florists, there are economic and environmental benefits to pursuing a sustainable business model. They consider the source of flowers, waste separation and packaging, the use of renewable energy, the use of environmentally-friendly cleaning and more sustainable transport. Consumers can trust its reliability, ensured by a controlled certification under European standards.
Responsible Consumption and Production: Flowers and plants are bought from sustainable certified producers (MPS-A and MPS-A+, On the way to PlanetProof, Kenya Flower Council Silver Standard, EHPEA Silver Level, Florverde Sustainable Flowers).
Climate Action: Certification requires waste separation and sustainable packaging, the use of renewable energy, environmentally friendly cleaning and more sustainable transport- all contributions to climate action.