WAAR (Dutch for where)is a sustainable gift store with over 20 locations throughout the Netherlands. They sell products for zero waste living, food items and gifts for young and old.They also have a webstore that sells many of their products.
WAAR not only strives to offer sustainable products, they also take sustainability into account when constructing their stores. They have 5 principles or guarantees, called WAARborg. The principles are Fairtrade, Recycle, FSC, Organic and Ecologic.
Sustainable Cities and Communities: WAAR supports this goal by keeping environmental and social sustainability in mind when designing and opening stores. WAAR supports sustainable communities by working with Fairtrade processes.
Responsible Consumption and Production: WAAR supports this goal by using recycled materials, cradle to cradle production, Fairtrade processes and FSC certified goods. Responsible consumer behavior is stimulated by providing their WAARborg guarantees and categorizing their products within these guarantees.